A smarter way to buy a natural diamond
Choose a certified natural diamond starting from €500, then design your ring around it, with clear pricing and expert guidance in the order that suits you.
We specialise exclusively in 100% natural diamonds, independently certified by GIA, IGI or HRD. You select the exact diamond first, with full clarity on quality and pricing. We then design a bespoke engagement ring, necklace (collier), or pair of earrings around your chosen stone. All designed in Amsterdam and with secure worldwide delivery.
Our approach is deliberately different from traditional jewellery retail. There are no bundled mark-ups, no sales pressure, and no predefined collections. Pricing is transparent by design, so you can compare confidently and make a considered decision whether you are selecting a €600 diamond or building a €10,000+ piece.
How it works
1) Choose your certified natural diamond
View independently graded stones starting from €500, with full specifications.
2) Design around your diamond
Create a custom engagement ring, necklace, or earrings with expert guidance.
3) Designed in Amsterdam • Secure Worldwide delivery
Made to order with refined craftsmanship and delivered safely.
- Round
- Princess
- Cushion
- Oval
- Pear
- Emerald
- Radiant
- Heart
- Marquise
- Asscher
- Other
Color
Cut
Carat
Clarity
- FL
- IF
- VVS1
- VVS2
- VS1
- VS2
- SI1
- SI2
Price
Certificate
Polish
Symmetry
Fluorescence
Only show results with pictures
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